P519 ORACLE 519 Sun 7 Aug S4C 2041:12    LICKING THE UK ICE CREAM CRISIS Faced with a succession of dismal summers, increasing own-label competition, uncertainty over EC regulations and a torrent of attacks from food lobbyists, Britain's ice- cream makers have hit more than a spot of bother. Last week Birds Eye laid off 150 of its casual workers because the British public has gone cool on ice-cream this year. The company says that a week of bad weather can reduce its sales by up to £15 million portions and the last good sullfr was in 1984. more follows > HOLIDAY BOOKINGS AFTER HOURS! 682 Newsfile Unit Trusts Your Money Adverts
P519 ORACLE 519 Sun 7 Aug S4C 2041:00    5/5 Less than two months ago, fuelled by visions of bumper sales, the company brought out its most adventurous product to date aimed at more sophisticated adult palates. For the first time deliveries of fresh cream are being made to Wall's newly- revamped Gloucester factory, which has been extended and modernised at a cost of £40m. Other ingredients too, such as freshly-brewed coffee and real fruit pieces are finding their way into the new Elite ice-creamin the hope that young affluent adults will find it just too hard to resist. For more details read Marketing Week more follows > Newsfile Unit Trusts Your Money Adverts
P519 ORACLE 519 Sun 7 Aug S4C 2051:01    2/5 The fact that this summer has sent most people scurrying for shelter and a hot cup of soup rather than reaching into the freezer for a choc-ice has made the situation at Lyons Maid, too, more than a little overcast. As well as the anguish of waiting vainly for the sun to appear, ice-cream companies are now being criticised over the ingredients they use which could cause a further decline in sales. Furthermore, they are hanging on to find out what, if any, changes they will be required to make to their product in the face of new EC regulations. For more details read Marketing Week more follows > Newsfile Unit Trusts Your Money Adverts
P519 ORACLE 519 Sun 7 Aug S4C 2050:10    3/5 In the UK vegetable fat is allowed to do the job of cream, but in the rest of Europe only products containing dairy- fat can aspire to official "ice-cream" status. However, if future prospects for the likes of Lyons Maid and Birds @xd look bleak, help could be at hand. Ice- cream makers have recently pin-pointed some lucrative markets which could prove to be their salvation. For more details read Marketing Week more follows > Newsfile Unit Trusts Your Money Adverts
P519 ORACLE 519 Sun 7 Aug S4C 2010:00    4/5 And if you thought that ice-cream would never be one of your weaknesses they may yet prove you wrong, for the slowly-developing move to win adult hearts - helped by the arrival of Wall's Corneto in 1976 - is suddenly gathering momentum and it's the grown- ups , not the youngsters, that ice- cream companies are chasing. The highly visual Just One Corneto campaign in 1977 may have succeeded in luring the one-off adult buyer but it has not been enough to satisfy Birds @xd, despite the fact that sales of the popular chocolate-coated cones reached 82 million in 1986. For more details read Marketing Week more follows > Newsfile Unit Trusts Your Money Adverts