P106 ORACLE 106 Sun 1 Jan ITV 0021:10   SATELLITE TV  RIVALS IN AD ROW A row has broken out between rival satellite TV companies over technology. British Satellite Broadcasting attacked an advertisement in The Times for Mr Rupert Murdoch's Sky Television, calling it misleading and damaging. Sky had quoted "top satellite expert" Steve Birkill as saying most viewers would not get better pictures and sound from BSB's D-MAC transmission system. It added that viewers could not tape MAC progr!llfs. But BSB chief Anthony Simonds-Gooding said Sky's claims "just do not stand up to scrutiny". PRICES WINNERS FROM RUMBELOWS 173 Next Story Newsfile Sport TV Guide