P655 Teletext 655 May24 16:00:01       —————————————————————————————  SLIPPING INTO SOMETHING MORE SUCCESSFUL Someone less imaginative than Kristina Bonfield may well have looked at the British lingerie market and assessed that its cups did indeed overfloweth. But not this former US diplomat  who saw a hitherto unnoticed  gap in the lacey market -  lingerie for MEN!   It seems British men, of the stiff upper lip variety, never moaned that they had no slinky silks... —————————————————————————————————174—— Work news 651 Redundancy 656 BULLIES IN THE WORKPLACE p652 Redundancy Working Up Jobfinder Cinema
P655 Teletext 655 May24 16:01:02       —————————————————————————————  SLIPPING INTO SOMETHING MORE SUCCESSFUL Being American, but married to a very nice British chap, Kristina Bonfield, realised how shy men can be when it comes to discussing their underwear. So she decided that the best approach was to allow them to, well, you know, browse anonylously via a catalogue. Which is how the "Body Aware" mail- order company came into being and, within just two xfars, has built up an annual turnover of £1 million. ——————————————————————————————————274—— Do YOU know a JOB SUCCESS story? Then tell $FLETEXT. Write: 101 Farm Lane, Fulham SW6 1QJ Fx 071 381 8525 Redundancy Working Up Jobfinder Cinema
P655 Teletext 655 May24 16:03:13       —————————————————————————————  SLIPPING INTO SOMETHING MORE SUCCESSFUL Both Kristina and David Bonfield showed the sort of entrepreneurial spirit that is needed to make a go of a business. "We met in China," explains Kristina. "I was an American dilpomat, he was a British scientist studying whales. "But when we returned to England and came across this gap in the market for men's silk underwear, we never thought twice about making a career move." That "move" now employs more than 40 people. ——————————————————————————————————3/4—— Jobs news 651 Careers 654 TOMORROW: BEST FOOT FORWARD Redundancy Working Up Jobfinder Cinema
P655 Teletext 655 May24 16:00:10       —————————————————————————————  STAGING YOUR OWN SUCCESS  The "Body Aware" lingerie company in Trowbridge, Wiltshire, has been so successful that it has won HTV TV's You're The Boss competition. And don't fret girls. Success has not gone to their, er, heads. They have now expanded their exclusive range to women  So if you or the old man need   a bit of uplift in your   lives, ring Kristina or   David on 0225 774164.  ——————————————————————————————————4/4—— Delicious pasta with herbs 486 FIFTY-PLUS AND OFF TO CHINA! p672 Redundancy Working Up Jobfinder Cinema