P527 Teletext 527 Jan 2 00:11:10    ——————————————————————————————  THE FUTURE IS EUROPEAN? The birth of the euro can only heighten the perception that the continent's top football clubs will now measure themselves by European standards. In the last month, UEFA has redesigned the existing European competition structure to allow for more games with much bigger prize money. Teletext asked stockbroker and football analyst William Davies to examine the future of the European game. ——————————————————————————————————1/7—— by Mark Meadowcroft Download and Analyse Share Prices on Your PC See p533-537 Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:10:01    ——————————————————————————————  THE FUTURE IS EUROPEAN? William Davies sees "ever more a fight between the top clubs to be the elite in their country" in the coming years. Mr Davies, of Capel Cure Sharp, says: "Over the next few years, the established order is going to be made. "If you're not part of that elite, the cost of joining is going to become horrendous." He sees the English league following the Scottish example and being dominated by two or three clubs. ——————————————————————————————————2/7—— UK companies in Euroland 525 POPULAR SHARE CHECK p519 Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:11:01    ——————————————————————————————  THE FUTURE IS EUROPEAN? European Cup winners could receive up to £30m in the future, and 'jlliam Davies of Capel Cure Sharp sees the very biggest clubs earning even more: "If you play more and more regularly in Europe, you will get a high media profile and the merchandising that comes along with that. "Enormous interest will be generated, but whether it's a valid alternative to tradition is debatable." ——————————————————————————————————3/7—— Football 140 ITV Premiership 170 C4 finance@teletext.co.uk Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:10:01    ——————————————————————————————  THE FUTURE IS EUROPEAN? In spite of the economic attractions of European football, football analyst William Davies thinks domestic leagues are safe for the foreseeable future. "The two will co-exist for many years. The problems with running a genuine European league are enormous. "Why throw away tradition? It would be very sad if the FA Cup compromises itself by ending replays and moving the third round to before Christmas." ——————————————————————————————————4/7—— Investing in Euroland 526 IT'S YOUR LIFE-STYLE SECTION 410 Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:11:00    ——————————————————————————————  THE FUTURE IS EUROPEAN? Hardly a week goes by without a big transfer across European boundaries, but broker William Davies thinks the single currency won't affect the finances of clubs very mtch: "British clubs will continue to qqote transfer fees in sterling, although the deal itself might be done in euros, just as it's often done in dollars now. "It'll be the same for football clubs as it is for giant European companies." ——————————————————————————————————5/7—— Travelling with euro in pocket 528 IT'S YOUR LIFE-STYLE SECTION 410 Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:10:00    FOOTBALL SHARE LEAGUE ————————  Top of table: Price 'jekly Season change change 1 Sunderland 630p - +47% 2 Celtic 312\p -2\p +45% 3 Newcastle 97p - +44% 4 Man Utd 223\p +1p +38% 5 Millwall 1p - +33% 6 Leeds Sporting 17{p +{p +30% 7 Aston Villa 687\p - +27% 8 Loftus Road 20p +\p K50* 9 Tottenham 73p - +16% 10 Leicester City 40\p - +14% 11 B 11500p - +9\% 12 Chelsea Village 81\p +1p +6\% 13 Silver Shield 1{p - - ——————————————————————————————————6/7—— Bottom of the football share league >>> CITY NEWS p500 Check-in Press file Shares Money news
P527 Teletext 527 Jan 2 00:12:10    FOOTBALL SHARE LEAGUE ————————  Bottom of table: Price 'jekly Season change change 14 Birmingham C 33p - -1\% 15 Sheffield Utd 23p -\p -8% 16 Hearts 85\p -1p -12% 17 Charlton Ath 48\p - -13% 18 Preston NE 340p - -15% 19 Burnden Leisure 17\p - -17% 20 Nottingham F 27\p -1p -34% 21 Southampton L 41p - -36% Other sports shares PGA European 23p - Brands Hatch 154\p - Eagles 37\p - ——————————————————————————————————7/7—— Shares 510 Premiership 170 finance@teletext.co.uk Check-in Press file Shares Money news