P311 4-Tel 311 Fri 23 Oct C4 21:01:02     Test cricket    CHANNEL 4 SECURES  TEST CRICKET COVERAGE  C4 chief executive Michael Jackson has promised cricket fans unprecedented ad reinvigorated coverage of English test cricket when the nation's summer game moves to Channel 4 in 1999. Under a four-year deal with the England and Wales Cricket Board, Channel 4 has secured live rights to 21 home test matches between 1999 and 2002, ensuring ball-by-ball coverage will continue to be available free-to-air to viewers. continued... —————————————————————————————————— 1/4 Next page C4 Today Subtitles PALplus
P311 4-Tel 311 Fri 23 Oct C4 21:00:13     Test cricket    CHANNEL 4 SECURES  TEST CRICKET COVERAGE  Jackson said Channel 4 plans to bring a new dimension to the way cricket is presented on television. In partnership with the ECB, Channel 4 will be working to broaden and freshen the appeal of cricket, particularly to a younger, more multicultural audience. There will also be live coverage of the Nat West trophy, plus innovative and distinctive support programming to reflect every aspect of the game. continued... —————————————————————————————————— 2/4 Next page C4 Today Subtitles PALplus
P311 4-Tel 311 Fri 23 Oct C4 21:00:02     Test cricket    CHANNEL 4 SECURES  TEST CRICKET COVERAGE  Channel 4's coverage will include: * Three test matches in 1999 against New Zealand, full series against 'jst Indies (2000), Australia (2001) aod India, plus single tests against Pakistan, Sri Lanka and Zimbabwe. * A same day highlights programme for each day's play, in a mid-evening slot. * Highlights of all 10 of England's home one-d—| internationals each yeap. continued... —————————————————————————————————— 3/4 Next page C4 Today Subtitles PALplus
P311 4-Tel 311 Fri 23 Oct C4 21:00:12     Test cricket    CHANNEL 4 SECURES  TEST CRICKET COVERAGE  Channel 4's coverage will include: * Live coverage each year of one oat West trophy quarter-final, plus both semi0finals and the final and a weekly round-up of all rounds. * A weekly magazine throughout the spller, going behind the scenes and examining wider issues in the sport, including women's and schools cricket. * Other cricket related programming including schools and factual series on existing Channel 4 strands. —————————————————————————————————— 4/4 Next page C4 Today Subtitles PALplus