P566 ORACLE 566 Sat29 Jul C4 2200:01  1/5     ...finds out about TALK US college radio...  Most of US music radio is very carefully designed to sell to a particular audience. Terms like AOR Adult Oriented Rock — and MOR — Middle Of the Road — come directly from the US radio industry where cheques from advertisers keep stations going. But there is one area of US radio that is much more wacky, where the presenters do what they like, and where, most importantly of all, the ad businesses' money doesn't dictate a playlist. That's college radio. more follows > Buzz Guide 560 Our World 567 YOUR MONEY LETTERS now on p536 World Computers Buzz Line Rock/Pop
P566 ORACLE 566 Sat29 Jul C4 2200:01  2/5     ...finds out about TALK US college radio...  College radio stations can be the only "alternative" radio stations in a particular area. That's true, for instance, of WFIT Melbourne, Florida — operating out of the Melbourne Institute of Technology. WFIT boss HELEN URRIOLA says: "We provide a service to people who are sick and tired of the same old thing" — that being Top Forty and AOR stations. "The first rule in college radion is — there are no rules! We go on gut feeling and play what we think is good." more follows > Buzz Guide 560 Our World 567 World Computers Buzz Line Rock/Pop
P566 ORACLE 566 Sat29 Jul C4 2201:11  3/5     ...finds out about TALK US college radio...  WFIT Melbourne plays British atmospheric rockers LOVE AND ROCKETS, John Lydon's PUBLIC IMAGE LTD, and even new Scandinavian goths XYMOX. New York University's WNYU radio station has even more unusual bands. If MARY MY HOPE, CATERWAUL, or BANG TANGO ever make the big time then they will owe WNYU DJ KENN RICHARDS a big debt. His view of normal commercial radio is hardly complimentary: "No-one takes any chances — it's a dinosaur". But he's worried "alternative" college radio could also be bought off by advertisers as it gets more successful. more > Buzz Guide 560 Our World 567 World Computers Buzz Line Rock/Pop
P566 ORACLE 566 Sat29 Jul C4 2205:02  4/5     ...finds out about TALK US college radio...  The closest British radio comes to US college radio programming is probably with JOHN PEEL. Chicago University's station WLUW boss ANNA CONSALVO says: "I put everything I get in the mail on the radio — you never know what you'll turn up. I'd rather break a record than wait for everyone else to play it". But not all college radio music is completely obscure. British bands like ERASURE, NEW ORDER, and DEPECHE MODE are college favourites, and even mega-groups like U2 and REM — once championed only by college stations — still feature in playlists. more follows > Buzz Guide 560 Our World 567 World Computers Buzz Line Rock/Pop
P566 ORACLE 566 Sat29 Jul C4 2201:10  5/5     ...finds out about TALK US college radio...  Many college stations will refuse to play a record if it's played elsewhere. "We don't have the pressure of ratings and ... money", says Nashville college station boss MARC HILL. "So college radio can be the place for new acts who can't get played anywhere else. It focuses on the people who are in it for the music, not the money". That can make it testing to listen to, but when THE DEVILS WIELDING SCIMITARS make it, at least college listeners can say: "We were there first"! Thanks to BILLBOARD magazine. more > A new BUZZ TALK every Monday Buzz Guide 560 Our World 567 World Computers Buzz Line Rock/Pop