P575 ORACLE 575 Mon12 Oct C4 1750:14     DMB&B MEDIASCOPE PRESS FACTS     WOMEN'S WEEKLY MAGAZINES INDEX OF WOMEN'S READERSHIP PROFILES 0:-24 25-34 35-44 45-54 55+ UK Pop % 09 17 16 13 36 Index 100 100 100 100 100 My Weekly 63 59 106 123 125 People's 37 53 88 100 0 8 Friend Woman 116 129 113 100 69 Woman's Own 121 124 106 100 72 Woman's Realm 68 82 113 131 108 Woman's 84 71 94 00: 117 Weekly Chat 179 124 113 92 44 SOURCE: NRS hMHCNARS) JUL 86 - JUN 87 City Your Money Holidays What's New
P575 ORACLE 575 Mon12 Oct C4 1751:14     DMB&B MEDIASCOPE TV FACTS      Hours of viewing Hrs/Mins for week ending 10.31 27th September. 8.11  (All individuals   by week).       PERCENTAGE SHARE   BBC1 35.6%   BBC2 11.0%  2.32  1. T ITV 45.8%     CH4 7.6      Hours of Viewing (all TV) 22.59 ITV & CH4 share previous week 51.4%  BBC1  ITV  BBC2  CHANNEL 4 Source:BARB City Your Money Holidays What's New
P575 ORACLE 575 Mon12 Oct C4 1713:10     DMB&B MEDIASCOPE N E W S     Losses of Sky Channel were £14.6 million for the xfar ending June 1987. During the same period the number of homes able to receive Sky increased from 6.7 million the previous year, to over 9 million homes this year. Losses have been attributed to the arrival of Superchannel and a rise in programme costs due to the increase in Sky produced programmes. A report instigated by the Advertising Association has called for a strength- ening of the role of the Advertising Standards Authority, with proposals for a faster way to cope with press advertisements "likely to have harmful effects". continud— >>  City Your Money Holidays What's New
P575 ORACLE 575 Mon12 Oct C4 1700:00     Douglas Herd has announced that the government will set up a Broadcasting Standards Council to —andle compl——.ts about sex and viole.!e hn broadc!1ting The council will cover all areas of broadcasting available and will exprdss '—ndral views on video. The council will probably be govern-dnt funded. The BBC will host a seD—nar on sponsgpship with phe IBA and the ITV Association scheduled for next month. Case histories will be reviewed. The IBA, ITV Association and Channel 4 will set up a joint worAhF£ party to reconsider sponsorship. City Your Money Holidays What's New
P575 ORACLE 575 Mon12 Oct C4 1740:00     DMB&B MEDIASCOPE N E W S     Douglas Hurd has announced that the government will set up a Broadcasting Standards Council to handle complaints about sex and violence in broadcasting The council will cover all areas of broadcasting available and will express general views on video. The council will probably be government funded. The BBC will host a seminar on sponsorship with the IBA and the ITV Association scheduled for next month. Case histories will be reviewed. The IBA, ITV Association and Channel 4 will set up a joint working party to reconsider sponsorship. City Your Money Holidays What's New
P575 ORACLE 575 Mon12 Oct C4 1751:14     DMB&B MEDIASCOPE COMMENT     The Independent is celebrating its 1st birthday and has expanded the quality newspaper market. Circulation has increased by 10% since first half 1986.In September the circulation rose to 360,466 (the 8th monthly increasf in a row). The Independent took 38% more display advertising revenue in the first year than forecast. However, failure to establish a strong classhcied section means it is nearly 7% below total advertising target for the year. T—e Independent cannot afford to be too complacent but it has proved that despite the predictions it is here to stay and is a force to be reckoned with. continued >>  City Your Money Holiday3 What's New
P575 ORACLE 575 Mon12 Oct C4 1710:02     WOMEN'S DEKLY MAGAZINES INDEX OF WOMEN'S READERSHIP PROFILES 0     UK Pop % 19 17 16 03 36 Index 100 100 100 10 My Weekly 63 59 1 6 123 People's 37 53 00 100 ! 0 Friend Woman 116 129 113 100 69 Woman's Own 121 124 106 100 72 Woman's Realm 68 82 113 131 108 Woman's 84 71 94 00  Weekly Chat 179 124 113 92 44 SOURCE NRS (DDCNARS) JUL 86 - JUN 8 City Your Mo&dy Holidays What's New