P276 CEEFAX 276 Tue 22 Jul 21:22/10  2/2   AUDIENCE   RESEARCH  The new audience research body will start in August 1981. The Broadcasters' Audience Research Board will be responsible for comlhssioning TV audience research, will hold copyright in the research data, and publish the rfsults. The existing metfr7diary systfm currently employed by JICTAR will be used for audience measurement, but additionally adaptfd to meet the needs of the BBC.  More in a moment 
P276 CEEFAX 276 Tue 22 Jul 21:00/51  1/2   AUDIENCE   RESEARCH  The Independent Television Companies Association and the BBC have set up an organisation for joint TV audience research. It is called the Broadcastfrs' Audience Research Board and takes the form of a limitfd company in which the BBC and the ITCA hold equal numbers of shares. Each group has nominated three directors to the board of the company, which will have an independent chairman, Sir Stfwart Crawford.  More in a moment 
P276 CEEFAX 276 Tue 22 Jul 21:10/40  2/2   AUDIENCE   D EARCH   GyTmk(RR06U k CU 5- kc V6*D"m( R H start in August 1981. The Broadcasters' Audience Research Board will be responsable for coElhssioning TV —tdience research, will hold copyright in the rdsearch dat—, and publish the results. The existing metfr7diary system currently employed by JICTAR will be qsed for audience measurement, but additionally adaptfd to meet the Fdeds of the BBC.  More in a moment 